October 19, 2017

Google Penguin Update – Quality Still Rules

While Google isn’t revealing exactly what their new Penguin update has done in terms of page ranking, it’s pretty clear that quality content still rules. “Focus on creating high quality sites that create a good user experience,” said Google’s Matt Cutts in an announcement of the search update which appears to be heavily targeted at web spam. Much like the Panda update last year the update also seems to give fresh content more weight, while penalizing sites that keyword stuff, cloak, and make use of “black hat” SEO tactics. Cutts also talked about duplicate content which can be seen as…