September 25, 2018

4 Industries AR is Shaking Up

Augmented reality is much more than Pokémon Go and cool tattoo apps. It’s changing the way we do business and making work smarter. In 10 to 15 years, AR will transform nearly every industry. Everyone will rock AR glasses. Cellphones will become obsolete. But a few industries are leading the charge, including logistics, healthcare, automotive and sports.





#1 Logistics

Major companies such as General Electric are already reaping the benefits of AR. In 2017, GE attributed a 46% performance increase in warehousing and logistics to the use of smart glasses. DHL rolled out a global AR program in 2016 to streamline the picking process and reduce error.

Professor Matthew “Hue” Henry proposed this scenario to students:

“Imagine you’re a warehouse manager, moving and managing thousands of shipments a day. You put on your AR glasses. All of a sudden, packages headed for one truck glow orange, and packages that are supposed to go on another truck glow blue. You can easily spot a blue package getting loaded onto the orange truck and fix it. When they’re just cardboard boxes, it’s a lot harder to tell.”

Now we can visually understand how AR enhances the transportation of goods, but it can also make receiving shipments and managing inventory easier. AR glasses can help warehouse personnel identify the best place to store merchandise and the quickest route to get it where it needs to go, sort of like a real-life game of Tetris



#2 Healthcare

Fewer than 20,000 Americans donate their bodies to medical research and training every year. Med schools can purchase synthetic cadavers, but they cost an arm and leg at $40,000 a pop. More hospitals and schools are turning to AR to enhance training and make surgery more precise. Imagine being able to poke and prod a 3D beating heart instead of just viewing a picture in a textbook.

AR is also improving patient education. Multi-sensory experiences can help patients and family members better understand how diseases affect the body, and virtual healthcare assistants can help patients remember which medicines to take and when to take them.


#3 Automotive

Don’t feel like driving to the car dealership and dealing with pushy salesmen? AR allows you to test drive cars without actually getting into the vehicle. AR applications like Mobileye are making the driving experience safer by providing real-time collision avoidance.

AR makes things easier for manufacturers too. Ford’s product designers can now test out all their crazy ideas on virtual vehicles, which streamlines the design process, saves money and encourages innovation. Porsche also implemented the use of AR glasses in its “Tech Live Look” system to help technicians reduce repair time by 40%.



#4 Sports

Professor Henry presented students with another real-world application of AR:

“Imagine you’re at a sporting event and everyone in the stands has their AR glasses on. They’re all doing real-time photogrammetry of the game, so when the game is over, you have a 3D model of the game from every angle. Now those players, instead of simply watching footage, can go back and walk through the field.”

He added: “Imagine as a fan, being able to stand behind the catcher and watch a ball game from that point of view.” How cool is that?

Want to develop real-world AR applications with Professor Henry? Check out our VR degree program, which encompasses AR and other mixed reality technologies.

Leave A Comment