October 21, 2018

From Graphic Designer to UX Designer

In the tech world, UX designers are known as unicorns. They possess that elusive combination of visual design chops and technical skills. None of them grew up wanting to be a UX designer. Their job descriptions are all over the place, and companies can’t decide what to do with them. (So, they end up doing a little bit of everything.) UAT alumnus Brady Vontran’s path to UX design has been pretty typical because it has been atypical. When Brady arrived at UAT, he wanted to be a graphic designer. “It was a super vague goal, but at least I had…

World Usability Day at PayPal, Scottsdale

World Usability Day

For the last several years, PayPal headquartered in Scottsdale, Ariz., has been celebrating World Usability Day, with a series of events, networking opportunities and prizes. This past November some of the local companies, such as PayPal themselves, Pearson and 29th Drive Design Studio have shared some of their out of the box strategies to increase customers engagement. PayPal’s design team gave a presentation that showcased how customer engagement is at the core of every change they made in their online environment. Pearson publishing company gave an inspiring presentation about the incorporation of their weekly co-design sessions with children ages 7-12 into the product development process. 29th Drive…