September 19, 2017

World Usability Day at PayPal, Scottsdale

World Usability Day

For the last several years, PayPal headquartered in Scottsdale, Ariz., has been celebrating World Usability Day, with a series of events, networking opportunities and prizes. This past November some of the local companies, such as PayPal themselves, Pearson and 29th Drive Design Studio have shared some of their out of the box strategies to increase customers engagement. PayPal’s design team gave a presentation that showcased how customer engagement is at the core of every change they made in their online environment. Pearson publishing company gave an inspiring presentation about the incorporation of their weekly co-design sessions with children ages 7-12 into the product development process. 29th Drive…

Shifting the Role of Design

old theatre dashboard

The power of design today, design as a broader discipline, encompassing its many different types, such as graphic design, branding and identity, web design, but also user experience, is greater today than it has ever been. And it is time that businesses recognize its financial value. Design is no longer only for the elite. Increasing number of people expect elegant, simple, clean and intuitive design. Design-oriented companies who care about their customers and their experience with their products such as Apple and Amazon, to name a few, have invested their resources to create user centered experiences and fulfill user expectations….