July 28, 2017

World Usability Day at PayPal, Scottsdale

World Usability Day




For the last several years, PayPal headquartered in Scottsdale, Ariz., has been celebrating World Usability Day, with a series of events, networking opportunities and prizes. This past November some of the local companies, such as PayPal themselves, Pearson and 29th Drive Design Studio have shared some of their out of the box strategies to increase customers engagement. PayPal’s design team gave a presentation that showcased how customer engagement is at the core of every change they made in their online environment. Pearson publishing company gave an inspiring presentation about the incorporation of their weekly co-design sessions with children ages 7-12 into the product development process. 29th Drive…